irene's blog

Usability for Conversion: Stop Using Fads, Start Using Data

When it comes to creating and designing a product, we are looking for the best solution to ensure we meet our goal. Ultimately, our goal will always be to convince the customer to buy our product or use our service; i.e., for converting leads into sales. But what can we do to ensure the highest conversion rate (i.e., of leads to sales) possible?

PHP 7 New Features and Improvements

php 7

One of the most exciting events in 2015 in the PHP world was the release of PHP 7, 10 years on from the release of the last major version, PHP 5. With a major step forward, PHP 7 introduces plenty of new features and performance upgrades.

However, it also removes old, deprecated functionality, which introduces some compatibility breaks, making it harder for older applications to migrate to the new version. This guide should serve as a quick tour on what to expect if you plan on moving your existing applications, or building new ones, on top of PHP 7.

The 10 Most Common Mistakes That WordPress Developers Make

We are only human, and one of the traits of being a human is that we make mistakes. On the other hand, we are also self-correcting, meaning we tend to learn from our mistakes and hopefully are thereby able to avoid making the same ones twice. A lot of the mistakes I have made in the WordPress realm originate from trying to save time when implementing solutions. However, these would typically rear their heads down the road when issues would crop up as a result of this approach. Making mistakes is inevitable.