Have you ever thought of your email list as a potential risk to your business? Probably not, but there are some situations where, instead of it being an asset, it can negatively impact on your entire email marketing plan. When does your email list become risky and what can you do to prevent that?
There is no 3-step miracle strategy that can guarantee your email marketing success. But there is one step that is crucial to getting your emails in front of your subscribers and helping you connect with them. Email verification is a growing practice among marketers, as it helps them email safely and achieve their conversion goals. Let’s try to understand why businesses clean their email lists and how developing this habit can boost your email marketing.