There is no 3-step miracle strategy that can guarantee your email marketing success. But there is one step that is crucial to getting your emails in front of your subscribers and helping you connect with them. Email verification is a growing practice among marketers, as it helps them email safely and achieve their conversion goals. Let’s try to understand why businesses clean their email lists and how developing this habit can boost your email marketing.
Email verification: what it is, how it works and where to find it
Email marketers are always up against it when it comes to their reputation with ISPs and ESPs. Incorrect spelling, honeypots and formatting errors in emails are standard challenges that senders face when mass marketing. If you stumble across them, your customer experience, revenue opportunities and sales efficiency are all put at risk. Email verification can help you mitigate this risk.
What is email verification?