Over the last couple of years, we have noticed that thousands of applications are submitted to the Apple App Store and Google Play Store daily. Being successful entrepreneurs, we wanted our mobile app to be popular and secured its place in the long term, generating revenue, and have the love of users.
For many of you all, the first step must be starting to develop an application without any market research. Developing an application without research a market is like driving a car at night with the lights turned off; therefore, the chances are high that you will face an accident.
Instead of this, you can validate your app idea as this simple yet effective technique will save your time and money before you start developing an app. If you have a wonderful app idea in your mind and you want to validate it, you can go through below mentioned some of the basic steps of validating your mobile app idea.
Top Four Strategies to Validate Your Mobile App Idea
Begin with Researching Market
Before you start building your application, you need to research the market. You can look for similar solutions that are already obtainable on the web. Begin with a complete list of keywords and phrases, which will describe your mobile application. After that, you can go to search engines and check out how popular those search results are and then make a leaderboard.
Ensure that you research on the both the app stores, comprising Apple App Store and Google Play Store that will deliver the list of your competitors. You can track their performance through the comments, ratings, updates history and their marketing strategy through pictures, no of downloads, keywords, etc.
TopAppCharts.com and AppAnnie both are wonderful tools that can be used for researching and analysis, building your ASO strategy and determining the future steps on how to make your mobile app successful. Once, you research the market and other application that are like your ideas, you should try to pitch your idea to your near and dear ones. Be specific and ask some of the questions like:
- Whether you will use this type of app or not?
- Reasons for not using this type of app?
- Are you using a similar app like this?
This way, you can know your audience, comprehend their expectations, and about the market. Considering these things in mind, you can easily develop an app that meets audience’s expectations.
Proof of Concept (POC)
Talking about Proof of Concept (POC), it is a smaller project that mainly used internally instead of launching it in the market. POC mainly performs to verify certain concept or theory that can be attained in the development.
While creating a POC, usability should not be considered as it is not only time consuming, but it may interfere with proving that principle concept is viable that is the most important purpose of this technique.
The Proof of Concept is one such method that enables to share internal knowledge among the team, exploring emerging technologies and prove a concept to the client for their product. After, the developer will start to develop the feature with the goal of proving that it is feasible.
Once it is proved, it is either presented to the client and the product team to sell the idea for an upcoming project or used inside within the development teams to share knowledge and creativity.
Create a Landing Page
Now, you can create a simple landing page of your application. The most important thing that you should do is define your metrics, so you need to describe what about your landing will be a success. It will be easy to track basic metrics as you just connect your landing page or microsite to Google Analytics or MixPanel.
Moreover, you should note forget to make your links through URL-builder and Bitly and you will know exactly how many times the specific link was clicked and what the sources were. Metrics play an important role; however, a solid landing page must be a certain
number of basic elements:
- A short pitch of your app – it describes your mobile app in a few sentences, which would make your target audience excited.
- Basic screenshots or mockups will provide your first users a basic understanding of the functionality of your mobile app.
- Email subscription form – it is a channel through which you can allow your users to know about your new updates and features.
Some of the Major Tools to Develop a Landing Page:
- LanderApp – Using this tool, you can create the landing page in just one hour with optimized templates.
- Unbounce – The tool will help you to develop a landing page, an optimized user experience for testing new ideas.
Minimum Viable Product
Often prototypes influence an MVP and work together to develop a successful end-product. It is a minimal form of your complete product, which is tested in the market.
Through this strategy, you can learn how your users will react to your product before you waste a huge amount of money and resources developing something that they don’t want or need.
Whereas prototypes solve problems while the beginning stages of development and MVP’s iterative process is mainly designed to know users’ problems when the product is tested in the market.
In addition to this, MVP is one such version of the product that comprises the features, enabling you to release it to the market. It will solve a core platform for a set of users. Considering this process, you can verify the following:
- Product Viability
- Assumptions that team has about the product itself.
- Market Demand
It gives instant value even though decreasing the development costs. Eventually, an MVP enables you to develop a product with minimal features and iteratively develop to create an excellent and more polished product. With single release version, the product includes to boost the ROI and prefer a fully mature app.
So, these are the top four strategies of validating your mobile application and release your app successfully. However, if you also want to turn your mobile app idea into a successful application, you can hire a leading mobile app development company that has a proficient team of mobile app developers to comprehend your requirements.