On an average around 90% of the downloaded app are kicked out from the mobile after its first use. Retention is the number one factor responsible in the mobile app system says Rahim Makhani, CEO of Auxano Global Services. This is one of the most widely accepted facts by majority of industry experts. Here we cast the five game changing strategies for mobile app marketing.
Know your target audience
Successful marketing of an app is a job that can’t be broke without a sweat. Before implying your marketing skills you should be very much clear about your target audience. One of the biggest mistakes that entrepreneurs do is that they try to please everyone. Think of you when you were a kid. At that time if you need something probably you might not first approach your dad but instead to your mom that’s the fine example of target audiences.
It is a natural human tendency to have a high price of your app so you’ll earn more with each download. However research suggests that decline in the price of app leads to more downloads. The pricing model is well defined on the basis of target audience and app type.
Deep penetration in international market
Implementation of few changes in an app can led to marketing of an app on international scale. Apps popularity is totally dependent on the ongoing trends in the market. If you notice that your app is gaining popularity in South American nations than it would be a wise idea to create a Spanish language version of it.
Social Media Promotion
Social media is one of the best platforms to increase your user base. To increase the number of users you continuously need to share something sticky related to your app. This kind of shares will arouse the interest in users mind. Another thing to be done is to post a video describing the features of your app. Along with this you can also offer your user’s incentives to get your app promoted effectively. But above all the most important consideration is to offer quality to your customers. Rewards scheme won’t work if the quality is not up to the mark.
The efficiency of the app is the major form factor compared to the existence of it in play store or app store. So alongside the marketing strategies product development should be the core part to be deeply dug in for the app to be successful.
Rahim Makhani is the award winner CEO and founder of Auxano Global Services - a web and mobile application development company. He is keenly interested in writing technical blogs pertaining to android and iPhone application development. During his spare time, he loves to dive in the pool and enjoy playing golf with his friends.