With millions of existing apps having extremely commendable user experience in Play Store and App Store have left no space for smartphone app development just because of average design and undervalued user interface. For any business, no matter what industry they are into, mobile app design is highly essential in order to leverage the most of the user experience of a mobile application. As there are tons of fine doing apps, it is indeed important for you to set a benchmark for a fresh, new UI or just get going with the existing one. The most recommended thing is to just to take certain UI/UX fundamentals into consideration while designing your mobile app and utilize them in your designing part.
Once you begin with your mobile app designing part, it is necessary for you to adopt the likewise mindset. You may not like, but you will have to keep a few things out of reach in order to fit into the mobile space perfectly.
Customer is the King and King Comes First
What is the main purpose of your app? You must have a clear idea about its logo, name, description, etc. Every single feature of the app must be focused on one goal. Regardless of the purpose of your app it is serving, it should follow the targeted audience. So that it lets every single facet of the app would be engaged in attracting the users. If you have succeeded in following this one, then you can implement the other one.
In any case, if your targeted users are not able to connect with your app or not finding it interesting enough, then they are chances for abandoning your app. For example, usually, games apps would be entertaining and challenging and that is the reason behind making in-app purchases. So, understanding the app design from a user perspective is very important in making it more appealing and interesting for users.
App Navigation and Exploration
Whatever app you build should impart convenience to your users. The simpler the app is, the more convenient to use. Keep it clear- Keep it simple. Having each and every section of the app unfold constant, creates an exceptionally smooth flow. If something is emerging out of the app then you may end up frustrating the user.
All icons and buttons should be clear and visible. Hiding them in any kind of menus will fetch you nothing. So get rid of them. In addition, you can select the perfect navigation model for incorporating every single navigation piece in the available screen.
Nowadays, smartphones are being used more than any other devices such as tablets. This implies that the devices should follow a good data flow of the app. Since mobile devices tend to hang quickly due to too much of load, display only needed data. You can consider this as a part of UX. That means the app doesn't have enough resources to maintain the flow of unwanted data. Moreover, the users don’t have patience and time to sort out the data that they don’t need or require.
The Bigger, the Better it is
The text buttons and other crucial parts you include in the app should be limited to the user’s vision and convenient finger size. Usually, our thumb finger carries out most of the functions in a mobile and also our fingers are flexible enough to operate on a bigger phone so we have a good control of our mobile screens when we utilize them.
A small button or even a link becomes hard for the users to press at first. Nevertheless, this is not exact when the flexibility of the users is not reached. Hence, these parameters must be taken into consideration for a mobile app design.
Accurately Integrate Design Features
On smartphones which you are targeting to have your app, you must take what and how features should be incorporated into the UI. While doing so, you can consider the following points.
-- At the time of pressing and swiping, there are other factors that users might be not aware of. Note that those attributes are not visible to the users. In order drive your users’ attention towards them, you have to smartly highlight them.
-- Mobile phones have too many variances in terms of keyboards and indeed it irritates users to select one if your app requires something for input. So to avoid that, think carefully and only let particular variations to display automatically.
Cater to the Needs of Various Platforms
If it is the case of iPhone application development or Android, if you are looking to extend from one app to the other or you are looking to develop an app that is platform-independent, then ensure your mobile app design has the needed flexibility. Nevertheless, the target should be on the compatibility that the app can offer for different platforms.
Testing is the Ultimate Step
There are many ways to test an app apart from quality assurance or A/B testing. The testing part is done for features and functionalities to ensure there are zero bugs and errors. Deploy various usability tests such as remote testing and user testing in order to ensure there is nothing that can let your users down.
In order to stay ahead in this competitive business world of mobiles and mobile apps, you need to make sure your product or service definitely excite your users. Then only they will revisit your app every now and then else it is just going to be one more app that was never again used by users after its first use. However, if you implement the above strategies, then your mobile app design may result in successfully interacting with its users.