Taxi apps have taken the smartphone world by storm in the past couple of years. With smartphone users expecting applications for everything, taxi dispatch apps are not far behind in delivering to customers what they expect. This is not just a regional trend or one confined to leading countries. So it is totally evident that the taxi dispatch apps market is here to stay. Keeping all this in mind, several companies are focusing on providing expert services in taxi app development.
There are a number of taxi apps across the world, with Uber being the most widespread and popular. Every country has its own headliner, though, often in direct competition with Uber.
With so many established players already in the market, how do you go about deciding if you need to develop an app for your taxi business? To do this, you need a very clear understanding of what a taxi app needs, and what your app will be like.
Factors to consider before developing a dispatch taxi app
You need to be crystal clear on what exactly you want if you are developing a taxi app. Here is a guide for the kind of questions and factors you need to consider before jumping into the arena:
- Scope – What do you want to include in your app? Will it be a simple version that hails taxis, will it be at par with the other apps in terms of technology and functionality or will it have an extra added feature?
This decision depends on the goal you seek to achieve with your app. Evaluate both your short term goals and your long-term goals. Lyft, for example, stands out by often offering snacks or water.
- Competition – You need to do an analysis of rival apps and how much of a threat each one poses to you. What is your strategy for keeping your customers? What is something that your competitors are doing extremely and what is one thing they are lacking?
These are some questions that will help you prepare for the competition. Halo, for instance, does not practice surge pricing. This is something most of its rivals do and this gives it an edge over the rest of the competition.
- SWOT analysis – A SWOT analysis refers to strengths, weaknesses, opportunities and threats. Figure out what your strengths are and highlight them while selling the app. It is essential to know all four.
Find out your weaknesses and target at improving them before they are spotted widely by customers or competitors. Recognize opportunities and avenues of growth and tap into them, albeit with proper preparation. Know what your threats are and what your competition is upto so that you are never caught off guard.
- Target audience – This is extremely important. When you are thinking of development of another taxi app, you need to think of who you are targeting.
Is it people in metropolitan cities? Is it the existing customers of another taxi app? Is the maximum of your customer base from one age group? How are you going to get your customers to download the app? Conduct surveys and collect statistics to reach a conclusion. This will also help you market the app better.
Taxi app developers must focus on all these aspects while developing an app. You would want one that is user-friendly. While discounts are a great way to lure customers initially, focus on a self-sustaining model, and a good app interface with the right features can help you achieve that to a large extent. A good mobile app development company will help you build complex taxi apps in the simplest ways possible, which can run on different OS seamlessly.