11 Email marketing tools to save you money and time
Marketing trends and channels evolve. While some trends move quickly, email is one of the most static channels. Email continues to be the number one content marketing channel for B2C and B2B marketers. Furthermore, 87 per cent of B2B marketers and 77 per cent of B2C marketers use it to grow their audience.
It can also help you grow other marketing channels, such as social media. However, marketers still need to work on their email marketing efforts. One of these biggest challenges is the time it takes to create great-looking emails from scratch. Without efficient tools, marketers can spend a lot of time crafting and sending ugly emails. This reduces her productivity and lowers her ROI of email marketing.
Many companies end up in this situation because they are unwilling to invest in tools to simplify their processes. However, email marketing tools don't have to be expensive. Many free email marketing tools can save you time and money.
1 - HubSpot Email Marketing
HubSpot, perhaps best known for its marketing automation platform, recently released a free email marketing tool that can support many of the transactional email needs of small businesses.
Whether you want to send kickback emails from lead offers, thank you emails after purchases, or promote recent campaigns. The free version of HubSpot Email Marketing lets you do just that. One of the great things about HubSpot's free email tools is their ease of use. The tool has a handy drag-and-drop visual editor and pre-made templates to get you started immediately.
Of course, HubSpot's email marketing stands out because of its native integration with its other HubSpot tools, such as Free Forever CRM. Signing up for an account gives you access to both tools. Allowing you to create a central database of your contacts, organize them into lists, and manage and track your email performance.
The sender is one of the best free email marketing tools with deliverability guarantees. You can create impressive newsletters without any knowledge of HTML. Instead, choose from a template and customize it with images, videos, text and other elements. You can also personalize your newsletter for each recipient for an even greater impact.
Sender's robust analytics capabilities are one of the main reasons it's included on our list. Track who opened your emails, clicked links, when they were opened, and more. It also helps create accurate buyer profiles based on subscriber behaviour, so you can optimize your existing email strategies and create compelling offers.
3. Sendin blue
Sendinblue is a marketing communications platform that offers email marketing features and additional tools like customer landing page creation and relationship management. With over 70 design templates, his Sendinblue email design feature makes it easy to create good-looking emails. Plus, all these templates are responsive, and you can preview the results to ensure your design looks the way you want it on any screen format.
Once you've designed your emails, you can use features like testing and segmented recipient lists to optimize your campaigns and take the manual work and guesswork out of targeting your ideal audience.
Omnisend is a sophisticated e-commerce marketing platform that brings together all your communication platforms in one place. Even though the free plan only includes email, it's more than enough to support small businesses email marketing efforts. Automate email delivery with behavioural triggers and easily tailor communications to your customers' convenience.
Send more relevant email marketing messages with comprehensive audience insights. Design engaging newsletters with time-saving features, such as a product selector that lets you choose all products to include in your email. You can also add scratch cards, discount codes, and gift boxes to optimize your email performance.
5. Send a pulse
SendPulse is touted as a multi-channel marketing platform, but its email marketing quality is the most popular. It has many professionally designed email templates that can be easily customized with a drag-and-drop editor. These custom emails can then be set up to be sent automatically at the right time based on user behaviour, event triggers, and other variables.
SendPulse's Subscriber Ratings feature is a great way to identify your most valuable subscribers. This allows you to analyze open and click rates and read and unread rates for each subscriber. You can also set up replaceable text fields to personalize your email with name, gender, date of birth, age, and job title.
6. benchmark email
Benchmark email is a great marketing tool for designing responsive emails that look good on any device. If you need to add images to your emails, you can also edit the images straight on the platform. In addition, the email editor allows you to add stickers, texts, and effects, to effectively send your messages.
Depending on the type, occasion, and industry, you can choose from myriad ready-made templates. In addition, you can create an email from scratch using a code editor if you're familiar with HTML. Finally, the Dual View feature simplifies the entire email creation process by allowing you to see your email design while editing.
Mailchimp is the leading provider of email marketing tools you've probably heard of. The free plan offers basic email marketing features like composing and scheduling emails. However, the quality of its smart recommendations makes this a great email marketing tool. This gives you valuable audience insights to optimize your marketing efforts. Designing emails on the platform is easy with a content manager that lets you store files and images for easy access. In addition, Mailchimp lets you automate emails at key buyer journeys, making it easy to send welcome order confirmations, emails, abandoned cart reminders, and more.
8. Mailer light
Sophisticated features such as a landing page builder and popup customizer set MailerLite apart from the free marketing tools. Along with basic features like a drag-and-drop email builder, the tool has a rich text editor and built-in photo editor to help you create stunning emails. You can create responsive landing pages that match the emails you send, increasing the chances of more conversions. You can run split tests on different types of variations of your email to see what works best for increasing clicks and conversions. MailerLite also provides comprehensive campaign reports, including key stats such as click-through rates, unsubscribe, and open rates.
Mailjet has intuitive and collaborative tools to help you create effective email marketing campaigns. Customize one of our pre-made templates and create responsive emails to impress everyone no matter what device they're using. If you work in a team, you'll love the platform's real-time collaboration features that enable seamless collaboration.
This email marketing tool allows you to add dynamic content to create personalized and relevant emails for each recipient. This allows you to get better results from your email marketing campaigns. You can even integrate the platform with your CRM to easily manage your mailing list from a single dashboard.
Moosend is a great email marketing tool that automates repetitive tasks and saves you time. You can design actionable email campaigns based on subscriber information and activity. You can send highly valid emails to each recipient with advanced segmentation capabilities, improving open and click rates and ROI.
This tool provides detailed campaign performance reports, so you know how to advance your campaigns for better results. You can even integrate with your favourite apps to seamlessly share important information across different tools. It's also one of the few free email marketing tools that don't put your logo on your emails.
11. email octopus
EmailOctopus is a lightweight email marketing tool that runs on Amazon infrastructure. The free plan offers fewer features than the other email marketing tools on this list, but you can send far more emails per month than most.
You can send unlimited emails from any number of email addresses. This is the perfect solution for small agencies and entrepreneurs representing other brands. It also integrates with third-party apps like WordPress, MailOptin, and Zapier to share customer data across different tools. Share seamlessly.
Most of these free email marketing tools have powerful features without requiring you to upgrade to a paid plan. Therefore, small businesses and marketers should be able to get the most out of them while saving time and money. However, it would help if you upgraded to meet your business needs. In that case, many of our paid plans are flexible and affordable enough to fit your budget.