7 Reasons to Clean Your Email List

Submitted by msharpocta on Tue, 12/06/2022 - 15:38

When you realize that your email marketing efforts could be more effective than they are, it's too late to clean up your list. That's why it's important to have an email list-cleaning strategy in place from the very beginning of your campaign.

So you can immediately go. Here are seven important reasons to clean your email list today:

1)  Increase Email Deliverability

Email deliverability is the most important aspect of email statistics. It gets all the headlines and Google searches, but it deserves most of that attention; a high deliverability rate means you are doing many important things right.

When your deliverability rate drops, so does your reputation with ISPs. A poor reputation will put you at risk of being dropped altogether by these providers. Clean your email list regularly to eliminate invalid data and keep your VIP stat polished and healthy.

2)  Reduce your Bounce Rate

The bounce rate is a dynamic sign of the global well-being of your mailing list. 

The drawing list will keep your Bounce rate balance by removing the invalid and discontinued and by keeping the fake emails that are the main reason for utmost hard bounces that could lead you to new or soft bounces. If your bounce rate exceeds 3-5%, your deliverability and mailing rates will immediately be negatively impacted. Your shipping prices will begin dropping at 8% or 10%.

In addition, certain systems used by any email service provider, like Omnivore by Mailchimp, will be able to suspend your account if you exceed the standard bounce rate for your industry.

3)  Find the Inbox

It would be best if you still were secure even with a good deliverability rate. For example, if your email hygiene is not great, some emails are more likely to be "delivered" to spam folders.

According to research by Return Path, 79% of your emails worldwide found their correct way and reached their target inbox in 2016. However, an estimated 13% of your emails ended up in the junk folders. Email delivered directly to the junk folder; 1% of them were luckily found by the user and moved to the inbox.

What's the morality there? You need to find your path to the inbox if you expect a strong commitment to your campaign.

Email our design best influences inbox placement rates, but cleaning up email lists is crucial to a successful receiving strategy. No matter how much your subject line is related, if your company is popular for sending emails to unresponsive, closed or inactive email accounts, there might be a higher chance that your emails will get to the junk folder.

4)  Protect Your Reputation(s)

Undelivered emails and spam traps can make an issue of your sender's reputation in haste. The Internet is a little like high school -- once you have a bad reputation spreads fast. You will soon end up stuck in the inboxes you want to reach.

And you got more than a reputation to protect. Once, your reputation as the email sender was all about server (or IP) reputation. While the server's reputation is always very important, paying attention to your domain reputation is just as important now.

Your email domain reputation will reflect forever on your brand. It might follow you everywhere, even if you change your servers or switch to another email service provider. It will play an increasingly large role in your email deliverability. A bad email domain will not only impact your marketing efforts: your sales and customer service teams will start finding their regular communications with the client are decreasing. 

Clean up your email information regularly to eliminate problem addresses and prevent unnecessary damage to your reputation.

5)  Avoid Complainers and Spam Traps

Spam traps, also known as honey pots, are valid email addresses created specifically to detect spammers in the workplace. Unfortunately, they are like kryptonite for your sender score and can even get blocked by ISPs.

You need the best email verification services to update their databases with known spam traps regularly to help you avoid being stumbled by one. Unfortunately, none of the services can promise to remove all spam traps from your lists. But following the best practices of collecting emails and regular cleaning of lists will help you stay off the ISP list.

6)  Lower your sending costs

Would you switch email providers to lower your annual bill by 22%? If yes, why are you wasting money by sending an email list that still needs to be cleaned up? Email data deteriorates to an estimated rate of about 22% per year as people change jobs, change addresses or disappear from the digital space. If you don't clean your list in a year, you pay to email accounts that are no longer active. That's certainly not our recommendation, nor is your accountant's.

7)  Increased data accuracy leads to superior strategies

It feels good to strike landmarks for electronic mail collection. Your database just reached half a million contacts? That's great! But if you hold on to dead tracks in your database to record your stats, it's nothing but vanity. And that gets in the way of your deliverability.

A good strategy at times is to make difficult decisions. First, swallow your pride and cut your email list to its true minimal size by eliminating invalid addresses. Then you might start making good strategic decisions based on accurate data for your company.

Wrapping It All Up:

The cleanup of your email list will generate immediate positive results that will bring you greater feedback about the time, energy, creativity, and money you invest in your mailing campaigns. The negative consequences of invalid data are cumulative, so take your time seeing the damage. Run an email list cleanup before your next email campaign to avoid much bigger problems at the bottom of the road.

Bulk Mail Verifier can clean your mailing list with precision and fast.