As a small company owner, you have to control yourself. You know, from making quick deals for the marketing budget. Email marketing is crucial for small business marketing because of this. Understanding the advantages of email marketing can help you decide if it's the right move for your company. One of the numerous advantages of email marketing needs to be stated up front because it can impact your bottom line.
Of all marketing strategies, email marketing has the highest ROI (return on investment), averaging $36 for every $1 invested. Email marketing is worth your time and money for other reasons besides ROI, though. The capacity to reach customers in their inbox, which is a location most people frequent every day, makes email marketing so crucial.
Information supporting the advantages of email marketing campaigns
The best data-driven justifications for using email in your small business are listed below:
91% of US citizens prefer to get marketing emails from businesses they do business with (Marketing Sherpa)
When it comes to new clients for your company, email is over 40 times more effective than Facebook and Twitter put together. (McKinney)
Email marketing is the primary driver of new customer acquisition and client retention, say 80% of professionals. A marketer
Sales are more likely to be boosted by email marketing than social media marketing. (Stationmaster)
The significance of email marketing
Due to its success as a marketing tool, email marketing is crucial for small businesses. In addition to keeping you in front of individuals who want to hear from you, it also enables you to inform your readers, increase traffic, carry out surveys, publish updates, make announcements, etc.
To put it another way, email marketing gives small businesses many options within a single channel. As a result, it continues to have the highest ROI of any marketing tactic or distribution channel.
In all honesty, it's impossible to overestimate the significance of small company email marketing. Just look at the following advantages of email marketing if you're still not persuaded.
Top ten advantages of email marketing for small businesses
Let's look at our top 10 before moving on to what actual small company owners stated; the top advantages of the email were marketed.
1. Produce content that is modified
No one wants to get an official email that sounds like it was just sent to many receivers; thus, personalization is the top benefit of email marketing.
Email marketing qualifies you to divide your clients into lists according to their liking to offer highly selected content. This is the ideal method to deliver those individualized messages, whether you're creating the ideal subject lines, photos that connect with your audience, or helpful material.
Emails with suspicious subject lines or unknown senders may seem to spam me. As a result, customers frequently just discard these emails because they seem strange.
Emojis have the power to make certain clients smile and click their mouse. However, the same subject line could prompt others to look for the unsubscribe link. Therefore, you must adapt your material to the preferences of your audience. Considering their requirements and interests, you can prevent your email from ending in the spam folder.
Customers will know which emails they're signing up for and how frequently they'll hear from you if you build a permission-based email list with a checkbox for users to opt-in to your mailing list.
3. Improve recognition of the brand.
Are consumers familiar with your brand?
You may effortlessly brand your emails with email marketing. Brand recognition, however, goes beyond aesthetics. They will start to know and even anticipate your emails if you constantly deliver informative information to your audience.
Are customers content with the information you're offering? Would they be open to learning anything new? Design a brand identity poll to gather insightful input on your company's image. Start a discussion on social media or use a survey. You'll know just how to include useful material in your emails once you've engaged them.
4. Boost sales
60 percent of consumers claim to have bought anything due to meeting emails. Using email marketing to advertise your company, you can encourage customers to buy from their laptops or mobile devices.
Small business email marketing can be used to upsell to existing customers, engage customers who haven't bought from you in a while, and sell to prospects. The likelihood that the reader will take action depends on how pertinent and targeted your email content is.
5. Develop closer connections with your clients
By consistently sending customers the information they want in their inboxes, email marketing can help to develop long-term relationships with them. They will come to respect and trust you if you make your audience's lives better, whether through your offering of a good or service, useful advice, or even just a "happy birthday" gift coupon.
6. Make the most of your time and money
There are always time and financial limitations in business, but they are particularly acute in small businesses. For example, small businesses don't have the luxury of spending lavishly on Super Bowl advertising, but major corporations may.
7. Make your website more popular
A wonderful technique to encourage customers to visit your website is through email. Your email's text can contain pertinent connections to your website. In addition, you can encourage clients to interact with other excellent pieces of content on your website or blog via email marketing.
For instance, a nearby design school could email people about a new design course with a finite number of seats.
8. Establish dominance
Being recognized as an authority in your field may be one of your objectives when running your business. Customers who wish to hear from you have subscribed to your marketing newsletters.
9. Increase excitement
Everyone enjoys being a part of a premier organization, especially when they may benefit from special benefits. Since no two of your clients are the same, a one-size-fits-all strategy is ineffective. Instead, use your email campaigns to emphasize to your consumers how special and vital they are to your company.
Everyone loves a good bargain, whether you're rewarding a group of customers for being loyal clients or giving them an early peek at a future product launch. For example, Volkswagen frequently provides free movie tickets to email subscribers. During the holidays, Starbucks offers complimentary drinks to its gold members.
10. Your email is a valuable asset.
Despite being mentioned as benefit number 10, it doesn't always follow that it is the least significant benefit. On the contrary, as a business owner or marketer, understanding this advantage of email marketing is crucial. Consider this. With social media, whatever you do there belongs to the site. Every relationship, every post, everything.
However, email marketing lets you own your email list and every campaign (sent or not). This implies that nobody can take them away from you or prevent you from interacting with your clients. Regardless of the service, you utilize or the timing. The only restriction, of course, is that the content of your email must be legal and compliant with the terms and conditions.
Email marketing advantages from real small businesses
Why not ask other small company owners how it worked for them and learn the true benefits of employing email marketing for a small business? We're always looking for new and creative ways for our clients to use email marketing to cultivate client relationships and increase sales.
There are some of our important client testimonials illustrating the practical advantages of email marketing.
Establish trust with your clients (and prospective customers)
People do make their deals with those they like, trust, and are familiar with. By giving educational and helpful content to your audience via email, you may increase your authority with them.
"For years, largely to the newsletter, I think, I've never had trouble attracting new clients and the right kinds of clients. People will read my newsletter and be able to tell if I'm the right person for the project before they even call me." By Tom Ahern, founder of Ahern Donor Communications
More individuals will contact you to conduct business
When done correctly, email marketing enables firms to reach the ideal customer at the ideal moment with the ideal offer. A well-timed email generates a wave of calls every time it is sent for a company like Rejuvenate Therapeutic Massage.
"Email is our prime mode of communication. We rely heavily on it because whenever I send something out, I'll get a flood of telephone calls." By Victor Terrazzo, owner of Rejuvenate Therapeutic Massage
More people will give to your cause.
Nonprofits must modify their outreach and fundraising strategies as they go online more and more. For example, when the Texas-based group Rescued Pets Movement sent an email to gather urgent funding for a needy dog, they saw the value of email campaigns to generate donations.
"We sent a plea to our database, explaining the situation and asking for help. Our audience knows that we only send these types of emails when we really need to, which is why these always get the most clicks and shares. The response was amazing; we raised over $10,000 from individual donors and were able to get her the help she needed." By Laura Charlock, founder of Rescued Pets Movement
Bolster your connections with customers
The people who matter most to your business should be communicated effectively if you want to develop great customer relationships. During your busy season and the slower seasons of the year, email enables you to stay top-of-mind and maintain customer engagement.
“Being able to get our message out there is important to us. It gives the members a feeling of being included. They know what’s going on with the gym and know that they aren’t just a number on a list.” By Nicole Sanders, founder of Ladimax Sports and Fitness
Boost communication to inform your clients.
You need a communication channel you can rely on if your company succeeds in interacting effectively with your members and customers. For the property management company Boccioni/Pollen Group, email has proven to be a dependable way to communicate with and update tenants.
"We've had people say that they've noticed more communication. But, again, it can be something small – maybe the garage doors aren't going up or down – we try to send out an email letting our residents know what's happening and sometimes get an email right back saying thank you and that they appreciate it." By Julia Mason, residential marketing manager for ResideBPG
Boost online traffic
Email marketing campaigns can be useful for retail businesses and e-commerce companies who seek to enhance website traffic to get more customers into their physical stores.
"Email definitely works. We see people clicking through to our website and come into the shop telling us that they saw our newsletter." By Dawn Noble, owner of La Provence
With a personal touch, market
Email marketing allows you to organize and segment your audience into lists. It communicates with people based on interests, purchase behavior, location, and other factors, in contrast to other marketing channels that frequently restrict your ability to customize your message for the various audiences you communicate with.
This has proven very helpful for someone like Courtney Hendrickson, who oversees communication between the Enfield, Connecticut, local government and business sectors.
“I do the best I can to put all my contacts in separate lists so I can email just the development community, or just businesses, or elected officials, depending on what kind of event announcement or email I’m sending.” By Courtney Hendrickson, assistant town manager, Town of Enfield, Connecticut
Use email marketing to its full energy for your small business!
The main truth is that you must constantly contact your potential clients. In the modern world, corporations are expected to do that. By establishing a cooperative relationship between your company and your email subscribers, you may exceed those expectations with email marketing. Now that you know the importance of email marketing, you may learn the terms that will help your results soar. The advantages of email marketing include its ability to help you establish your brand, surpass your marketing objectives, position yourself as an authority, and increase sales without costing a fortune or taking up a lot of time.